Exhibiting at a trade show is one of the most valuable marketing platforms available to showcase your brand. It provides an exclusive environment jam-packed with viable business prospects who are hungry for meaningful interactions and solutions. If you fulfill their product or service needs, it can mean impressionable returns and future growth for your company. […]
Read MoreThink back to the last time you walked a massive trade show. You probably don’t remember the blur of booths sprawled across miles of crowded isles; however, you most likely walked away with visions of a few spectacular standouts. If so, what set these one-of-a-kind winners apart from the others? Were they created from a […]
Read MoreFor more than 15 years, K2 Design and Fabrication has been a trusted partner of James Hardie. As the world leader in fiber cement siding and backerboard, James Hardie participates in over 200 shows and events annually. There are times when James Hardie will have fifteen events in a given weekend, explains David King, CEO […]
Read MoreA new year is a new opportunity to reflect and plan for what’s next. Articles abound with hot new trends for the year. There are trends that come into the market every year, but are they really new? Or these so-called “trends”, tried and true standards of excellence that have stood the test of time […]
Read MoreYou’re gearing up for annual trade shows or industry events you exhibit at every year. You know the drill, who’s who, what you need to accomplish, how to optimize your time talking about your brand. You are a pro at this however you’ve noticed every year more brands are popping up and diverting attention. You’re […]
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