Tradeshows have existed for hundreds of years, evolving from local merchant trade fairs to today’s mega, multi-hall conventions held worldwide. Nothing has come along to replace them. Nope, not even the internet. In fact, digital marketing has done the opposite. Rather than replace the need to meet, greet and sell in person, it’s actually revolutionized […]
Read MoreEvery three years the American Public Transportation Association’s (APTA) Annual Meeting, Expo is held for the fast-growing public transportation industry. With three years between each expo, and major industry players always shining with large-scale exhibits, Transitvue worked with K2 Design and Fabrication in Southern California to execute its exhibit with an experiential marketing strategy. The communications systems […]
Read MoreIn our industry you hear the term Experiential Marketing or Event Marketing. We use it ourselves. But what is “Experiential Marketing” exactly? And why does it matter for your brand? According to Berd Schmitt in the Journal of Marketing, Experiential Marketing , sometimes also referred to as “Event Marketing” or “Engagement Marketing” differs from traditional […]
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